Root-Cause Growth Advisory
For ambitious CEOs & CMOs of B2C companies pursuing exceptional profitable growth through brand, product, communication and pricing.
Strategies can rest on what customers say in surveys. What they later do can be different. This Say–Do Gap can lead leadership teams to invest in changes with little to no returns. See the About section for examples of costly failures.
We find out why people really buy, what stops them, and what they are willing to pay. Then we work with leadership teams to decide how brand, product, communication and pricing should respond.
We examine what drives customer choice, including reasons customers cannot put into words. Neuroscientific methods and Causal AI support that diagnosis and the decisions that follow.
Launched Roam and Move by clearing adoption blockers.
Quadrupled revenue by clarifying the root cause of resonance.
5x profit on a key product by finding its demand curve.
25% more revenue by repricing the full product range.
96% more donations by understanding what moves donors.
Why growth is getting harder
When everyone agrees, that should worry you. AI hands you the plausible answer, the same one it hands your competitors. Your organization then polishes that answer until everyone nods.
The numbers are brutal. Roughly 5% of brands grow. 5% of products survive. 5% of campaigns move the market. Best practice won’t get you there, everyone owns best practice now.
1What we find
They give you reasons. The reasons are sincere, and they are not what moved them. We measure the motives, barriers and value drivers behind actual choices, and prove which ones move demand. You see the causal chain, not a score.
How Demand Architecture works
2What it’s worth
T-Mobile USA: 4× revenue at record profit. Sonos: a whole new product category, launched right. Interquell: up to 5× profit per product through causal pricing.
See client decisions 3See where you stand
Enter your website. See how far your positioning sits from the answer leading AI systems give everyone in your category, next to four competitors.
Run it on your brand Customers are sincere. They are also unreliable narrators of their own behavior.
Read about the say-do gap
Examples of our work
Situation
The new positioning was working, and no one could agree on why.
Insight
Its boldest features had made T-Mobile the Robin Hood of the industry.
Impact
4× revenue at record profits.
Situation
Sonos planned to introduce a new category of mobile speakers.
Insight
The planned message backfired. Customers read it, unconsciously, as “just another Bluetooth speaker.”
Impact
Successful introduction of a new category.
Situation
Eroding campaign effectiveness.
Insight
Creative levers from the 80s campaigns had been quietly abandoned, and still worked.
Impact
New momentum and brand equity created.
Situation
Pricing was cost-plus and competition-guided.
Insight
Some products sit on a demand plateau that carries a far higher optimal price.
Impact
Up to 5× profits per product.
Turned customer understanding into a working reputation strategy.
Developed working retention strategies by novel customer understanding.
Repriced and repositioned the signature product into growth.
Found the loyalty mechanisms that hold customers.
Decoded which creative strategies sell, and why.
Repositioned a core brand on what actually drives choice.
Built continuous brand tracking without surveys.
The Consensus Test
We place your brand and four competitors on one map, measured against the answer leading AI systems give everyone in your category.
A directional read, not a substitute for full analysis.
How to work with us
An independent board for high-stakes growth decisions. Ongoing second opinion.
From €5k/month
Three engagements max per month
The single assumption that caps your growth, and the one lever that moves it.
From €50k
Four weeks
A retainer with an initial project and a clear objective and cadence: eliminating growth blockers.
From €100k per year
Testimonials
When we need clarity grounded in causal truth before we build strategy, SUPRA is the first name I reach for.
Dr. Marc GüntermannHead of Global Sales Strategy & Business Development, Volkswagen Group At T-Mobile USA and Sonos, SUPRA created the clarity that transformed marketing and unlocked 4× revenue growth.
Dr. David FeickHead of Insights · ex-T-Mobile USA · ex-Sonos SUPRA exposed the limits of conventional research. For high-stakes CMO decisions, they’re my trusted choice.
Thomas BartaNYT bestselling author · global CMO trainer · ex-McKinsey Partner We hired SUPRA and they turned our pricing upside down, the project paid for itself in days.
Dirk Hollsteinex-CEO, Lechner AG Frank and his team optimize our pricing and generate additional profit year after year.
Jorgi QueraltCEO, GIMBORN · ex-Marketing Director, Warsteiner Who you work with
Growth advisory needs intuition earned through experience, and grounded in science. Dr. Buckler and Prof. Dr. Lippold work at the intersection of growth, pricing, and brand.
About SUPRAAdvisory without science is guesswork. Science without intuition and experience is an ivory tower in PowerPoint.
Publications
Frequently asked
Contact
Write to Frank Buckler directly. A person answers, not a pipeline.
